What Does ForbesAMG Offer Your Association?
The ForbesAMG staff understands the unique communication needs of associations and non-profits from years of experience working with organizations like yours. We can provide a variety of creative eMarketing and traditional direct marketing solutions to help you achieve your member retention or member acquisition goals.
In addition to reviewing our services below, please download our free white paper - Five Keys to Association Growth. This white paper, authored by ForbesAMG's VP of eMedia Jim Gawley, provides insight on some of the latest innovative marketing tools and how they benefit associations, as well as some basics that are often overlooked. Click here to download (PDF file)
> Association eNewsletters
Have you ever considered converting your current print publication to an email newsletter (eNewsletter)? Would you like to communicate with your members more often, but don't have the staff to do it in house? ForbesAMG will manage the entire process to create and publish a monthly, weekly or even daily email newsletter for your members. Our staff even gathers the content for the eNewsletter, all you need to provide is your association's news and promotions.
Click here to learn more about our eNewsletter services.
> Direct Mail Promotions
Prospecting for new members or promoting events via direct mail is increasingly difficult due to the amount of mail that people receive every day. ForbesAMG develops innovative mailing pieces, utilizing various methods of customization and personalization, to dramatically increase response rates for our clients' direct mail campaigns. Additionally, we select the printing process to meet your quality and budget requirements.
We are experts in the latest digital printing technology, which offers the opportunity to personalize your mail pieces using member's names in various colors and fonts. Each piece can be customized, varying images or text, based on the member's industry, region or any other criteria. This is called Variable Data Printing or VDP.
VDP campaigns often utilize personalized URLs, JaneDoe.Association.org, which allow you to offer a personalized and customized web experience and track who responded to your direct mail campaign.
To see a sample of a ForbesAMG VDP campaign click here. To download our free whitepaper A Marketer's Guide to Personalization and Variable Data Printing click here.
For your more traditional direct mail campaigns, our expertise in postal regulations and list "cleansing" will help you keep rising postal rates in check.
> Trade Show Badges & Membership Cards
Digital printing offers innovative ways to produce trade show badges that will improve branding, reduce costs and provide sponsorship revenue opportunities.
Printing digitally you can now include a membership card as part of a renewal letter or attached to a variety of "self mailer" options.
Contact us today for more information.
> Public Relations
An effective way to increase awareness of an association and its impact on an industry is to build a PR program which delivers relevant information for the trade and general press. The content of your press releases must be tailored to your target audience in order for it to get "picked up" by editors. Often times association staffers don't have the time to create the initial press release, much less multiple versions. That's where ForbesAMG can help.
Our Services include:
- writing or editing association press releases
- compiling specialized trade press lists
- updating/verifying existing press lists
- distributing press releases to trade or general press via email or direct mail
- developing informational press kits for trade or general press
> Unique Educational Solutions
Webinars, teleconferences and podcasts are excellent opportunities to raise awareness of an association among industry leaders and the public. All of these types of "virtual seminars" are all easily archived on the web, creating another information resource for members of your association.
ForbesAMG will help you:
- find the right application for your educational needs
- attract attendance for the event
- set up and host the event
- follow up with event attendees
- achieve maximum impact from "archived" events.