This postcard offered more information about VisionPilots and a complimentary Zagat World's Top Restaurants Guide when the recipient visited their personalized URL (p-URL). When they visited their p-URL they were asked to enter their phone number and email address in order to receive the Zagat Guide and their name and address were pre-populated. After clicking the submit button, the "Thank You" page featured a video of VisionPilots "in action" setting up an event. The response rate was over 3%.