Working with ForbesAMG
> We get to know you
No one can do an effective job of marketing your products or services without first really getting to know your company and its goals. Our first step in working with clients is to learn about their business. What are you selling? Who are you selling it to? What marketing tools have you been using? Which have been successful and which were not? Where do you see your company in the next five years? This information is crucial in establishing a solid foundation for your marketing efforts.
> Identifying the right tools
Our next step is to discuss the options for achieving your goals. In most cases there is no one “silver bullet” to successfully market your company. We have a wide scope of expertise in traditional direct marketing, emarketing, one-to-one marketing, social networking, search engine optimization, and much more — click to see our list of services. In most cases we won’t advise you to completely abandon your current marketing efforts, but we will assist you in finding and testing new ways to promote your company. Just as important, we establish the right timing and frequency for your marketing campaigns and will utilize the appropriate tools for following up with prospects. Plus as new technologies emerge, we reach out to our clients to discuss appropriate applications and benefits for their company.
> Getting creative
Our team is skilled at creating impactful print and web designs and compelling copy that will effectively brand your company, while increasing response rates. We have a great deal of experience designing personalized or customized mail pieces for digitally printed one-to-one direct mail campaigns — this is the future of direct marketing!
By managing the entire creative process, your marketing materials will convey a consistent image throughout all of your marketing efforts both online and off.
ForbesAMG is your single point of contact for the implementation of your marketing campaign.
There is no need to stay on top of multiple vendors— we do it all for you.
- Direct Mail — For direct mail campaigns, we will confirm your design is in compliance with postal regulations and qualifies for the lowest possible postage rates. We manage the entire printing, mailing and fulfillment process for you.
- Email Marketing — We are one of the few firms that offers a truly turn-key solution for email marketing. At the core of our service is our people who strategize, design and even find and develop relevant content for your audience. We keep your efforts on track and constantly offer suggestions to build your list and increase response. On the technology side, email campaigns are reviewed for spam filter compliance and designs are tested on a variety of email clients. Plus our proprietary email management system manages all of the results reporting, opt-ins and opt-outs on an ongoing basis.
- Web Marketing — When we build websites our goal is to convey your corporate identity, while paying careful attention to “user friendliness” and maximizing results. Just as with our email campaigns, our services go way beyond designing a visually appealing site. We write copy and seek out content that will assist you in achieving your goals for the site, whether it’s selling products, generating leads or informing a membership or client base. Our websites are tested in multiple browsers, optimized for search engine ranking and we work with you to build multi-channel campaigns to drive traffic to your site.
> Assessing the results
Are your marketing efforts successful? It is surprising how many companies don’t know for sure. During the planning process we will establish ways to help measure the success of your marketing campaign. Once we have the results, we will discuss ways of improving future campaigns for even greater response. We have ongoing relationships with most of our clients, continuing to fine tune their marketing efforts to keep up with changing business needs and evolving marketing platforms.